A lot of uncertainty has brought about artificial intelligence in web copywriting, with many professionals thinking that there will come a point where their skills and creativity will no longer be required, as technology will take their place.
Before you completely hate AIs be sure to read our article to the end, you’re in for a pleasant surprise.
Will AI be able to replace copywriters?
By using the acronym AI we are referring to Artificial Intelligence, which is a technology capable of bringing together all the techniques, methods, and doctrines, which are intended to allow machines and robots to simulate a form of human intelligence to multiple degrees.
We can see the use of artificial intelligence for writing, as well as for design, and even for modifying voices, videos, and more. So it is more than one sector that feels threatened with the capabilities of these tools.
However, the invitation that continues to be made today is not to take AI as a threat, but rather as a complement which has the ability to streamline processes and encourage many others.
Artificial Intelligence and web writing: current situation
The current situation of Artificial Intelligence and web writing is giving us better and better moments, and some of the developed ones are already serving as a valuable help in this field.
In fact, did you know that SEO copywriters are currently among those who value this technology the most, as they help to generate keywords, or to enrich the lexical field of a text.
They are increasingly adopted by writers who know that any tool that helps them improve their content for search engines is to be welcomed. So the conundrum of whether or not they are coming to take away work is becoming less and less of an issue.
Already, artificial intelligence in web writing is beginning to be seen for what it really is: a remarkable aid that leads to improvement and professional growth within copywriting.
There are already writing assistance tools, dedicated keyword and lexicon software, and even robot writers or websites that employ efficient and reliable automated writing services.
AI vs. creative writer comparison
When considering an AI vs. creative writers comparison, there are only two points that we can really consider, which are the following:
Production time. It is true that an AI has the ability to generate keywords, content ideas, and even texts, in a shorter amount of time than creative writers.
Production quality. But AI is still in development, which makes the quality of content created by writers much higher. They can better reach the emotions of readers, and they can also make better texts in general.
Taking into account that in the direct confrontation each of the opponents has a point in their favor, we are faced with a clear idea: it is not about going for one or the other, it is about taking advantage of both resources to obtain the best possible results.
It may well be possible to create content from AI, but being a technology that continues to evolve in search of perfecting itself, you can find small details that only a web writer could polish.
And the web writer may well oppose the use of artificial intelligence in his work, but he would be missing the opportunity to optimize his production and to have a tool that will give him everything he needs to raise his writing level.
Copyter: Web writer’s best friend AI
Something that every writer should be clear about by now is that the use of artificial intelligence is inevitable. So the right position to take is to be receptive to change, and to the mutations it might bring.
Teaming up with an AI like Copyter can strengthen some fields, such as keywords, for example. They have the ability to help enrich texts at a semantic level, and even help in the generation of ideas to be developed later.
Points such as the above demonstrate the possibility of using artificial intelligence as a writing aid, and not as a substitute for the writer. It is a tool that is developing at great speed and on a large scale, and to deny it would be useless.
NLG (Natural Language Generation) is the software technology that makes it possible to generate personalized content, and using it may require little or no human interaction.
But AI can become an important ally for bloggers, influencers and even website owners who don’t have many writers on staff. Moreover, for writers and web editors, it may be a complementary tool they can turn to, especially in those scenarios where they are working against the clock.
How can a writer take advantage of artificial intelligence?
Whenever they need to write, translate, proofread or even rephrase their own writing quickly. Looking at the big picture, it is clear that it improves their level of production and minimizes operation time.
For example, if a writer wants to start creating content on a specific topic he can ask the AI for some ideas, this way the writer will be having an assistant that will help him to get better writing.
A tool that can be used to every writer’s advantage!
So, will AI replace web writers… you must already know the answer, but we emphasize it: the truth is that it will not. At least at present, it has a complementary role in the creation of content in the industry.
What the future holds for writers with the evolution of AI’s will remain to be seen. But everything points to the fact that the intention is not to replace the human brain, but rather to help it become stronger so that the excellence of its work reaches new levels.