Nowadays, creating high-value content is crucial to achieve good results in terms of audience acquisition, however, there is a very relevant term that if you are in the world of marketing and content creation you should definitely know, as it is about evergreen content and how to use it. AI to create evergreen content.
On this occasion we will not only talk to you about this very interesting term to know, but we will also give you some tips to créate evergreen content, how to use AI to create this type of content and even the importance of this to maximize your income in the long term.
What is Evergreen Content?
Evergreen content refers to timeless content. In other words, unlike other types of content, evergreen content continues to be of great interest and value over time, so it continues to attract and be useful to the public.
It is worth noting that being a perennial content is its main characteristic and this can be classified as conceptual and practical evergreen content. For example, in conceptual content you can find titles that deal with the following:
- “Things you should know about…”
- “What is it”
- “Guide on”
The titles that are commonly mentioned or emphasized in the examples given are content that rarely changes, thus fulfilling one of the main characteristics that identifies evergreen content.
On the other hand, there is also practical evergreen content, which is usually titled as.
- “Practical guide to…”
- “How to do…”
- “3 steps to do”
This type of content, which is commonly titled as such, changes very infrequently and is always very useful to users when they are looking for a guide to perform a certain activity, so they are always widely used and given the infrequency of changes they are considered evergreen content.
Benefits of having evergreen content
The benefits you can find in creating evergreen content lie in 4 factors: traffic, resource savings, SEO optimization, and generating authority.
Continuous traffic
Clearly, since this is timeless content that continues to provide useful and relevant information to users, it will continue to attract new users, allowing for a constant flow of organic traffic.
Saving resources
Given the main characteristic of evergreen content of always providing valuable information regardless of time, this allows you to reduce the frequency and need to constantly make new posts to maintain an interested audience.
SEO Optimization
Evergreen content is of great interest to Google, thus facilitating the positioning of the content, which in turn translates into greater chances of being visited.
Generation of authority
Clearly, providing long-lasting, valuable and interesting information to the public will speak well of you as a brand specialized in specific topics.
Learn how to create evergreen content with AI step by step
Now, having an idea of how to approach the creation of evergreen content, below we will teach you step by step how to use the AI to create evergreen content.
Step 1. Know the target audience
Regardless of what you want to achieve with the content, it is always necessary to know the audience. To do this, you must focus on researching and analyzing the type of topic your audience wants, what they normally search for, how they search for it, among other aspects that will let you know what information to offer them.
Step 2. Select a timeless theme
Emphasizing the information previously analyzed in step one, you must now focus on the specific topic to offer that answers what the audience is really looking for, keeping in mind that you are looking to create evergreen content.
To do this, you can use the aforementioned examples of conceptual or practical evergreen content as a guide.
Step 3. Choose the AI tool according to the type of content
Once you have a clear idea of the topic, you should go to Copyter, which offers you a wide range of AI tools that will help you develop the topic in a very authentic and original way. It is worth noting that you can find the following tools there.
- Article Generator
- Idea generator
- Title Generator
- Structure generator
Among other AI tools that will undoubtedly be very useful for creating evergreen content with AI.
Step 4. Present the content in different formats
At this stage, you just need to focus on using AI to bring your evergreen content to a much larger audience, converting it into various formats, that is, converting it to audio, video, and text, thus increasing not only the durability of the content, but also facilitating access to it.
Importance of evergreen content for your company
It is always very important for a company to maintain its presence in the market, and that is where the importance of evergreen content comes into play, since it not only provides valuable information that is useful to users, but it also lasts for many years, causing a constant audience acquisition that in the long term helps to position your brand.
Evergreen Content FAQ
Below we’ll provide you with some answers to frequently asked questions about evergreen content.
Can I create evergreen content with AI?
Yes, AI is currently quite advanced and has the ability to generate high-value content that over time can continue to be useful and of particular interest to many users.
Why should evergreen content be part of your marketing strategy?
In the world of marketing, the goal is always to achieve the maximum number of views or visits to increase sales, and given the characteristic of evergreen content in providing a constant flow of audiences, it is obviously ideal to have this type of content in your marketing strategy.
How do I know if my content is evergreen?
You realize that a content is evergreen when its publication date is quite old and despite this, said content continues to have the same value, impact and interest in the audience.