It is no secret that artificial intelligence and all its progress in recent years have helped considerably in the creation of AI content, but is it a good option? Delegate your content strategy to AI?
The truth is that this is a great question that throughout this article we are going to clarify for you by letting you know what the pros and cons are. Delegate your content strategy to AI, as well as introducing you to some key concepts that you need to know to get the most out of AI.
What is a content strategy?
Clearly, before knowing the benefits and risks of Delegate your content strategy to AI, it is necessary to know some basic concepts such as: What is a content strategy? This is nothing more than an action that refers to the planning, execution, promotion and management of advertising content in various communication channels.
All with the purpose of expanding the reach of your content to a certain audience, as well as generating a certain connection between the content being promoted and potential consumers, as well as establishing steps to minimize costs based on the objective to be achieved.
Why is a content strategy important?
Offering content without having an order, without really knowing what you are looking for, without knowing who you are offering it to, among other aspects, is definitely a waste of money and poor management as such. To avoid this type of error, a strategy is needed that helps align all the factors so that the content offered meets its objective.
That’s where the importance of a content strategy, since it helps you organize and develop the content, ensuring that it really transmits the expected information and also has a coherent meaning at each moment and publication.
Obviously, a good strategy will help you reach your audience accurately and will also allow you to create a good user experience with valuable content and create excellent market positioning according to the type of content offered.
Pros and cons of delegating your content strategy to AI
As we have already mentioned, there are risks and benefits when carrying out a content strategy, but what would happen if we left all the strategy work to artificial intelligence?
Well, the truth is that, just as the content strategy has its pros and cons, including and delegating your strategy to AI also generates some benefits and risks that we will now tell you about.
✅ Pros | ❌ Cons |
| ● You can get an analysis and projection of the generated strategy much faster. | ● AI can significantly impact data privacy. |
| ● Decision making can be much faster depending on the type of strategy generated. | ● AI lacks human sense, which can significantly undermine or undermine the connection that needs to be created between the consumer user and the brand. |
| ● The content optimization process can be automated by AI. | ● The veracity of the information used in data analysis may affect the true results. |
| ● You can automate the process by minimizing expenses on repetitive activities. |
Tips to avoid AI risks when delegating your content strategy
As with any process, there are risks that will always be present when using artificial intelligence. However, this does not mean that you should ignore the AI tools that are available today. For this reason, we will give you some tips that you can consider when implementing a content strategy using AI.
- Learn how AI works.One way to minimize the risks of outsourcing your content strategy to AI is to study how it works so you know where you need to intervene to improve results.
- Perform AI monitoring.Another aspect to consider in order to minimize risks is to constantly monitor AI and its entire process in the execution of the content strategy. In short, do not let AI do everything.
- Don’t rely on AI alone.Although AI tools have excellent results, it is always advisable not to let everything depend on it.
- Content analysis.It is always necessary to analyze AI proposals and optimize them according to your criteria.
- Apply new security methods.Adjust data security methods to best AI outcomes, while maintaining data privacy and handling.
- Comply with regulations.Always comply with the legal processes and measures that regulate the use of data and information.
Clearly, by following the above-mentioned advice, you considerably minimize the risks that can be run when using AI for content strategy generation or in the content strategy process.
Content Strategy FAQ
Below are some answers to frequently asked questions about content strategy and the use of AI in it that you should know.
What does a content strategy contain?
Many people have questions about what a content strategy should contain. If you are one of them, we will list them below.
- Audience
- Objective of the content
- Planning
- Indicators for measuring results
- Creation and optimization
- Content distribution
- Key message
- Channels, networks and content formats
- Analysis of results
Is it legal to use AI in content strategy creation?
Yes, as long as the content or data used is real, authentic and original, without violating plagiarism policies.
How many steps are required to define a content strategy?
The definition of a content strategy can be done in several steps, everything will depend on the creator of this, however, 7 steps are commonly considered, which are the following.
- Definition of objectives
- Target audience research
- Conducting content analysis according to the objectives
- Choosing the content to develop
- Creating a content plan
- Create phases for content creation
- Measuring the success and reach of content